Face B4: two weeks on…

Sarah skin was a cause of deep insecurity for her, despite her balanced diet and regular exercise.

Sarah’s skin was a cause of deep insecurity for her, despite her fairly balanced diet and regular exercise. She also only wears a full face of make-up if she’s working or going out.

So my case study has now been using the FaceB4 Antibacterial Facial Wash and Antibacterial Serum for just over two weeks. Before this she, like Sarah Harding and so many others, was a face wipe girl. She, like brand ambassador Sarah Harding, mainly uses MAC make-up, but wears a full coverage foundation every day.

Her skin has cleared a lot. It was prone to breakouts and quite dehydrated, dry/oily in places, congested and unbalanced, but now she has clear skin across her face, no bumps or congestion and almost no redness. In my professional opinion her skin is much more balanced with far fewer blemishes. She can use a good moisturiser without having to worry about those oily patches becoming oilier. However, as Bruce Green CSci CChem MRSC (resident science dude at FaceB4) says – it is not oil production (usually caused by diet) that causes acne and breakouts; it is bacteria. To eliminate bacteria in the skin, there is no one better to formulate a range than a company that has specialised in sterilisation at a medical level – MediChem.

The products work as a two-step process. The first being a dual action facial cleanser & toner. The two solutions are only mixed together when you pump the product into your hands. This activates the formula. One side has a sodium (salt) solution to gently sterilise without alcohol, and the other contains a tri-acid formula made up of citric, lactic and salicylic acid to gently but deeply exfoliate and cleanse. The patented components for the packaging alone took 18 months to develop and are in themselves very unique, pumping out a foam of macro bubbles for maximum skin contact. This face wash claims to kill bacteria in 20 seconds and has been tested against every mass-market skin-clearing brand in the UK, consistently coming out on top.

The second stage is using the Antibacterial serum after cleansing. This works by very simply going into the thoroughly cleansed pores and lubricating them to stop bacteria shacking up there, thus eliminating grounds for blackheads, whiteheads, bumps and spots. The serum contains various vitamins to nourish and retinol to help shrink pores. Bruce recommends continued use of this, even after your skin has cleared, as the vitamin content will help to heal any scarring which may have occurred previously.

It is also rapidly becoming a new make-up artist essential as it makes an excellent primer under make-up. YouTube make-up artist Olivia Newman-Young says:

Olivia Newman-Young

Olivia Newman-Young is a YouTube sensation and well-known blogger.

“I discovered FaceB4 back on the Sarah Harding campaign that I worked on last year. The serum is such an essential for me now, because it’s so hydrating and the texture is so silky it’s ideal for photo shoots as it creates a matte finish and allows me to build on a fresh clean base, also because it’s anti-bacterial if I am swapping and changing the make-up looks all day it keeps the skin calm and soothes any irritation. “

I think this shows how versatile the products are. What I like is that they’re gentle enough to use as a preventative routine everyday, even if your skin has cleared up or if you just want to maintain your skin’s natural health. The formulation means that over time, the products would have many other benefits to the skin other than simply killing bacteria. There are so many harsh,  stripping ranges on the market, with five or six steps and very strong formulation that can sometimes cause more harm than good to acne prone skin, which tends to also be very sensitive. FaceB4’s alcohol-free, clinically proven formula is a fraction of the price of these ranges and much easier to use.

The products are available online and in Boots stores now at the reasonable RRP of 14.95 each and should last about 30 days, depending on usage.

 

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Has acne finally met its match?

Last week I was invited to attend a skincare seminar and the press launch of the new mass market product to target acne and problem skin – FaceB4

As a person who hasn’t suffered from problem skin since my teenage years, I was aware I wasn’t really the target market, but as a professional who sees acne causing problems for women and girls alike I was interested to find out what the science behind it was, and whether it would be able to help the millions of people who have deep insecurities about their skin.

Sarah snaps her "Selfie-ready skin"

Sarah snaps her “Selfie-ready skin”

One of the people who has suffered in the past is none other than former Girls Aloud star Sarah Harding, who is now the brand ambassador for the FaceB4 range. During the seminar she admitted to having had big insecurities about her skin, having suffered from acne during her teens and for most of her twenties. As someone who was living a whirlwind lifestyle on stage and screen, wearing lots of make up, she said found it hard to take care of her skin. Sarah also said she’s more of a quick-fix person when it comes to skincare, a face wipe girl! She wasn’t really into the full cleansing routine with several different stages so when she found out about FaceB4 and their simple two-step range, she felt finally she had found something that might fit in with her busy schedule.

The products have been developed and tested by Medichem, who used to specialise in pre and post-op tool sterilisation, but have moved over to the beauty industry. You may have heard of their colour restore range ColourB4 – a bleach and ammonia free way of removing unwanted colour from your locks. They also benefit from the expertise of Bruce Green CSci CChem MRSC, who has an impressive portfolio that includes product formulation for the like of Avon and Aveda US among many others.

I’m very excited to try the products, and I have selected another busy girl with very different skin to my own to also try them. Stay tuned for the skin update and more information on how the products work (the science bit – my favourite!). I will post the first results in the next few days.